what is the code?
Your code helps you to represent your home. It is a distinct combination of letters and numbers that points to a specific place. The code is unique. Every city has its own code.
Clevelanders have seen the CLE, and identify with it. Clevelanders have seen the 216, and identify with it. Our brains like to recognize patterns. When a Clevelander sees the combination of letters and numbers, they recognize its components. They’ve likely branded themselves with each before, separately. The combined code leaves no question about who the product is for: individuals representing a greater community.
C2L1E6 = Cleveland individuals representing the greater Cleveland community.