read below for the write-ups we did on these three BRAND NEW products. we love to share our process and thoughts with you!


(images of our products and digital product planning/development belong to us; accompanying images represent some of our visual inspirations! we take no credit for these, but do love them).

green rugby shirts available now, blue coming VERY SOON!

maroon & gold available now, maroon & white on the way!

from interest we've felt, we know these will go fast. grab yours now at the sale price in the online store.


Updated: Nov 14, 2019

Our new "The Code" knit in navy - available now!

1 Code.

Your code helps you to represent your home. It is a distinct combination of letters and numbers that points to a specific place. The code is unique. Every city has its own code. Let's take C2L1E6. Clevelanders have seen the CLE, and identify with it. Clevelanders have seen the 216, and identify with it. Our brains like to recognize patterns. When a Clevelander sees the combination of letters and numbers, they recognize its components. They’ve likely branded themselves with each before, separately. The combined code leaves no question about who the product is for: individuals representing a greater community.

C2L1E6 = Cleveland individuals representing the greater Cleveland community.

2 Family.

We are a family business. Joe and Maria came up with the concept of the code, and

Mary develops all of the designs. Each one is thoughtfully and professionally made.

Each one is meant as an homage to a particular place, feeling, or piece of your hometown.

Our family's surname crest!

"Cor Mundum Crea In Me, Deus" translates to, "Create in me a clean heart, O God"

3 Every Home.

We are well aware that hometown apparel is not a new thing. But we feel that, while many businesses keep community flowing within their city, they don’t cultivate it elsewhere. We are looking to represent YOUR hometown. Your history. Ours is Cleveland, and it was the impetus for us to begin - we love it. But if you were born in Kansas City and moved here, or in Cleveland and moved to Anchorage, or have considered Akron, OH your home since birth - we want to represent you! Please share your stories and interests with us and we continue to research cities for future products. We are interested in culture, communities, and the history that precedes them. We are lifelong learners and makers.

Family is everything. Home is where your family is.

4 Our Designs & Growing Aesthetic.

Our spin on hometown apparel isn’t just another version of what you’ve seen before. We are detail-oriented and are striving for the cleanest look possible. Like we’ve streamlined city names and turned them into codes, we’re streamlining color palettes, shapes, and line work. We’ve been developing this for some time and we are looking to improve every day. We want to create wearable apparel, usable products, and overall, attractive pieces. And we value your feedback so much!

Our postcards are all about marrying the old + the new. Sending physical letters in the mail is quickly becoming the communication of the past, but we don't want it that way. Update with a contemporary design of your hometown and a sincere message on a sturdy piece of cardstock. Texts are fleeting and DMs boring, tbh.

5 Our Subject Matter.

Where you come from doesn’t just mean one thing to everyone. It doesn’t just mean one thing to each person polled. We are approaching this from the basis of history, both personal and urban. We are considering our own histories - our family, our pasts in Cleveland, our futures. How has living on Erie shaped us? Why, exactly, did we arrive here? Did we have a choice? We are considering the history of the city as a whole. What events have taken place that affect us all every day, that we may not even think about, in terms of our existence here?

Our co-founder Joe, doing one of those things he does best.

Stay tuned as we continue to develop and begin truly discussing the importance of yesterday’s happenings in today’s hometown pride. The reason we care so much about our Land - and the reason you care so much about your hometown - is actually made up of a bunch of little reasons from along the way. So here we are today. #RepHome.


Updated: Nov 13, 2019

I'm not going to make this extremely long, because hey, our debut in the News-Herald is full of great explanation and description on its own. (!!!) But our plan at CityMerge was always to have direct connection to any audience, fans, or friends, and a blog right on our site is a great way to do that. Social media is useful, but this is another level of interface.

(Speaking of ...

@CityMerge on Insta

@CityMerge on Twitter

CityMerge Apparel on FB).

Where we're at is, we've had some great opportunities, and we're ready for more. We've released our first series of Cleveland designs and developed City Stamps for several other cities. We've just dropped our newest, "The Blimp" - homage to the 330. We've got so much on the way. We've had our first print feature & online publication. We're filling your orders and thinking about what's next.

"The Blimp"

I want to also point out that you can create your own account on this website, and that'll keep you right up to date. You'll be notified of changes, you'll quickly know if we release a blog post, and we'll be able to quickly see what you have to say about such. So I definitely suggest that. If you do have an account, comment below which of the current designs right now is your favorite! Let's chat.

It is important to own your origins. Be proud of where you come from, whatever that may mean. Community is important, community is positive, and positivity is powerful. Come along for the ride, guys.

OH YEAH, AND ... we've got a new coupon code! COVERSTORY216 for FREE SHIPPING on all orders! Limited time!